There are couple of methods of creating buyer confidence as rapidly and successfully as a nicely investigated and persuasively prepared case study. They have the ability to develop admiration, reliability and belief by describing how a company solved a genuine challenge. A typical blunder (in my view) is to create case study reports in the self congratulatory, shoulder slapping method of a press release. This is counterproductive simply because it hampers its capability to bypass scepticism and provide a factually based proposition. Rather, case study reports ought to target on offering a distinct, concise rationalization on a difficulty confronted, how it was solved and the advantages acquired.